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Senior Product Design · UX/UI · Design Systems · Financial Services

Cameron Calder is a senior product designer who turns complex user and business problems into clear, usable products.

7+ years across financial services, SaaS, and media. Strongest in conversion, onboarding, activation, scalable UX, and design systems.

See the work ↓Read QZee One flagship

Credentials

Specialist training for complex product work.

NN/g User Experience Certification · 2024
Communication Skills for Senior Engineers & Leads · 2023
Google UX Design Professional Certificate · 2023
Certified ScrumMaster · 2022

Work

Product work, told through decisions.

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Flagship case studies

Flagship casePassword protected
Major UK bank

Simplifying subscription management

How I helped a major UK bank turn a complex, provider-dependent service into a clearer and more resilient customer journey.

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Flagship casePassword protected
One of the UK's biggest insurers

From component library to organisational capability

Adding the support, contribution model, and system craft that helped teams adopt a multi-brand design system.

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Flagship case
QZee One

An AI-enabled system for every QZee surface

Creating QZee One from scratch, then using its semantic contract, machine-readable registry, and quality gates to migrate a growing product ecosystem.

56 governed assets · 94 contrast gates · 96.8% channel parity
Flagship case
Eurovision Sport · NAGRA

A global home for live sport

Collaborative UX/UI for a free-to-air platform balancing live urgency, federation depth, evolving brand foundations, and multilingual delivery.

Global launch · 30+ organisations · Web + apps

Primary case studies

One of the UK's biggest insurers

From 30+ access dead ends to zero

Turning authentication failures into accessible recovery paths and shipped passwordless access.

30+ unserved errors → 0
QZee

From no-show insight to live platform

Leading a booking platform from startup thesis and strategic pivot to 170 active businesses and 10,000 unique customers.

170 active businesses · 10,000 unique customers

Additional project snapshots

Shorter stories from SaaS, media, sport, community, and diagnostic platforms, focused on the problem, role, and product decisions.

Pitch & proposal concepts

Agency concept work created to make opportunities tangible, excite prospective clients, and demonstrate visual craft. These projects did not follow a full end-to-end design process and are not presented as validated or shipped product work.

Showing 6 of 15 projects.

Writing

Product judgment, made explicit.

All writing →

Working model

From a rough brief to a shipped product.

01

Frame the problem

Get clear on the user need, business goal, and regulatory constraint, and the behaviour we want to change, before drawing screens.

02

Reduce friction where it counts

Focus on conversion, onboarding, activation, and the repeated tasks that build or break trust.

03

Ship with engineering

Prototype, validate, specify, and iterate with product, engineering, content, research, marketing, and data partners.

Clear, usable products for complex problems.

7+ years shaping product strategy, interaction models, and production-ready systems across financial services, SaaS, and media, on web, mobile, and TV.

More about me →

Let’s talk.

Have a role, a product challenge, or just want to compare notes on UX, UI, design systems, or regulated digital products? The fastest way to reach me is right here.

LinkedIn →GitHub →Email →

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